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Designworks at BBDO

DesignWorks is a world-class, cutting edge, state of the art branding & design studio working in synchronicity with BBDO New York.
Awesome work packaged in a super smooth site.

一間又叫DesignWorks既公司,當然又係Design Studio啦,不過佢句description係「DesignWorks is a world-class, cutting edge, state of the art branding & design studio」,哈哈哈哈哈~
無錯!!絕對係~~~~^^

Phillips Sex Toy

就連Philips都開發Sex Toys market,比左個名叫「Relationship Care」睇黎sex toys開始成為「家庭電器」了,而且性呢樣野,已經係relationship既一部份,要care個relation,sex就係其中一環~~
有睇我 20dreamer.hk 個blog都知我有post開sex toys related既post。今次Philips行出呢一步,出件禁既product,叫做行出左一步啦,不過同市場上既產品,感覺差好遠la...呢d product,睇感覺多過睇功能啦,個樣禁,點玩得落ar...我自已都係覺得 JimmyJane 果d有feel好多,感覺好好多。
唔知呢個HF8400 d advertisements 會點做啦,不過,我睇落禁既product shot,似個耳機多d啦...仲要係比聽覺有問題用果d人用...~
(不過可能好好用既~~~唔知呢~~)

型爆新McDonalds~

New rebranded McDonald's restaurants
係英國有幾間新McDonald's開始做個rebranding, 找黎Spence Harris Hogan幫幾間鋪頭做renovation. 我覺得就勁靚啦~~
Modern interiors..新designs,應該對個brand唔錯~唔錯~總比搵軟硬好掛~~
不過,我想個佢包住個包d包裝紙幾時會再design過呢....~?

Minimalsites.com

Just as its name..minimal site designs.
Minimalsites.com is an excellent collection of sites featuring a minimal design. Just what the doctor ordered. Ironically, the site design itself isn’t all that impressive.

我就是那躲在樹下的人

從來未曾在出門前這樣子的憂心忡忡,整個星期生怕意外將會臨近,焦慮得在桌上留下遺言及聯絡,交帶好身外物的分配才拾軟離家,其實才不過是駕車北上,連續兩天的一千二百公里,大概由香港到上海的距離,攀山越嶺,穿過森林和高原,沿著彎彎曲曲的海岸線離開,還要坐船,到了荒蕪又涼的目的地,結果連互聯網也接不上,得著電腦無所用,害得大家以為我又玩失蹤,抱歉。

可是如果真的就這麼的離開,也不太壞,作一個躲在樹下的人,我就成為那躲在樹下的人,對於這個網誌,小奧私陸,我的決定總徘徊在終止或改版之間,舉步不前的很累,面向太多的資訊不是問題,癥結在於我有太多的東西想寫,發表的慾望太強又要求高高,罔顧自己的力有不遞,文件夾內積壓著不少寫了一半的鬼東西,本來給小柴犬芝麻建立的分誌也遲了一整年到現在也毫無動靜,討厭自己,不進則退,許多技術問題並不懂得,往往要央求人家幫忙,悶懨懨的難過,改版不成,倒不如任其廢棄,然而我捨得麼,關了就算。

遠離了網路便一點心癮也沒有,也不用時間習慣,去年的郵輪之旅可以,今年的荒郊行也能,每天看羊看牛放狗,出海捕魚,在苔蘚滿佈的島上行行重行行,未待白夜天黑便沉沉睡去,在這裡沒有時裝、潮流、流行榜、甚至新聞的地方,人跟時間一樣老得更慢。

可是一返回大陸便再跟時間競賽,以時速一百公里南下,終得回來奧斯陸,相比香港是那麼慢的小城,仍有趕活的速度,我又跳入網路裡,以手騎滑鼠像自行車走著,精神愈來愈瘦,而身體愈來愈胖,是那躲在樹下的人,給巨大的蛛網糾住。

Extreme Makeover: Chimp Edition

In 2001, Ben Chestnut, co-founder of the e-mail marketing service MailChimp, designed their application's logo in a bit of a rush… and in Macromedia Fireworks. The result is actually quite commendable for having been done in a web image-editing application, but unless this was a weird version of design Fear Factor I would never ever venture to design a logo in Fireworks — as Ben explains in this really great brandtrospecive (branding + introspective), his file was anything but expandable, nor fit to print. Working with HicksDesign, designers of the Firefox logo, MailChimp is about to deploy a new monkey on its application and web site.

I highly encourage visiting (and reading) the link to Ben's full explanation of the redesign, as it's rare to get such a complete stream of thoughts about the direction a client is looking to take their design in. In this case, specifically, I think it helps to ground the decision for an illustrated mascot over a more abstract icon, which on the surface could be seen as a weird change. I really liked the old chimp, it had a certain innocence and friendliness to it that is hard to replicate (more than just for print applications) and the new, more realistic chimp is attractive but I'm not sure it captures the same sentiment. As a logo the old one also worked better, it occupied a square, it could be cropped, rotated, placed on a color background, etc. The new chimp has to be shown in full, putting it in different colors will likely be a pain because of the shadow on the feet (unless the logo files are provided in layers so that the shadow can multiply), and reproducing it in print will still be tricky as some of the subtle gradations that look great on screen are hard to reproduce with digital and 4-color-printing.

Nonetheless, given the direction the logo was to be taken in, I very much like the new chimp itself. I love how you can sense he is in a rush even with his stubby legs so close to the ground and the look of determination is endearing. Plus, chimps with funny hats are always winners in my book.