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Email Marketing Service Launched by Designworks Production Limited

Designworks Production is now extending our business to a new area - Email marketing.

Problem in the market
We understand that there are lots of troubles and problem raised for those people who want to do marketing. Many company just aimed to sell the account, then the user are very frustrated on the ugly designed user interfaces and the functionalities. They are just bringing more and more problems to the client, instead of helping the clients to solve problems.

The second reason is that we understand email marketing is a powerful marketing tools, but if it is being handled it badly, the emails will be regarded to spam which people annoys that. You can recall your experience of getting those annoying, ugly, pointless, spam mails filling up your email, and you have to click hundreds time of delete button.

But if that is a professional, nicely designed email, with something that you are interested in, like the apple promotion email, fancy and beautiful email from your favorite fashion brand. You probably will read the email, and click the link. The email not only pushes sales, it is a very important tools to keep your customer in touch, keeps your brand in their mind. It is generally speaking, a very powerful marketing, branding tools

Our Methodology
We want to provide a service to the market, a solution to the client. Which we handle everything that it requires to send a email, so that our clients do not have to worry about anything, do not have to handle any technical things which it takes a very high opportunity cost for them to do.
From hosting, contact list installation, custom HTML email template design, list segmenting, spam proofing, sending, error detection, error handling to customer support, we handle everything. The client will be totally problem free. The only thing the client need to handle is the content.

Which they focus on the content, produce better content with more efficiency. They can also handle their main job duty with more time and more efficiency, resulting a better working performance.


Our Professional
We extended our professional from web design to email marketing , it is because we think Email marketing should be handled professionally, and it is a necessary marketing tools for every brand and business. We are professional in HTML building, designing something that is attractive and appealing to the target customers and designing something with message, with function. People, not only the client but also the targeted customer will love it.

Therefore we are very sure that we should extend our business to the Email Marketing area. It helps alot for our methodology, we make design that work. And email marketing is a very important to have the design or the business through the internet.
And also, we do not want any more spam mails, ugly mails and meaningless mail sent to our mailbox. We want something that we are interested, something that can catch my eyes, something that will work in our mailboxes. And we are chasing that goal by moving one step forward to the email marking field.

Pricing
We set our price extremely low, is because actually we want people to know what we can do. We want more people can try out our methodology, can enjoy to focus on their own job duty and work more efficient.

The service we provide is customized html email design, a design which will work! We think that is very important in email marketing. People differentiate whether the email is a spam or not, mainly from their appearance, and how difficult to understand what the email is about. This requires a high degree of design skills.
This is nothing that a template can achieve and compare. No matter how many template a company is providing, in email marketing, whether it will work or not heavily depends on the design. Because no matter how attractive your product is, how good your product is or how nice the promotion is, people will treat the ugly and messy email as SPAM. That will just waste all your effort and resources.

In terms of the service we covered and the proficiency of the service level. We are very confidence on our price setting, and I am sure any entrepreneur will be happy with the number of trouble we are taking away, and how much revenue and effect we are generating for them comparing to the cost that they are paying.

Please feel free to contact us for more information about our email marketing service.
+852 3188 4286 or click here to know more about our brand new email marketing service.




A Practical Guide to Designing for the Web

Mark Boulton is a designer from the UK. He’s worked exclusively in web design for over ten years, but has a background in traditional graphic and typographic design.
His book "Five Simple Steps : A Practical Guide to Designing for the Web is now available to download in PDF format for just £12"

***The book had just hit a 1000 copies sold in just 24 Hours.***

The Book is written into 5 parts:
Part 1: Getting Started
In this part, you’ll learn about what it takes to get started for designing for the web. You’ll learn about the various tools, processes, and practices.

Part 2: Research and Ideas
Design begins with information, information gleaned from research. This research in turn informs ideas. In this part, you’ll learn the various techniques to help get your design off on the right foot.

Part 3: Typography
Typographic design is more than just picking a font. In this part, you’ll learn how good typographic design is at the very heart of good web design.

Part 4: Designing with colour
In this part, you’ll learn basic colour theory. How to create stunning colour palettes and ensure they are applied to the web in the best way possible.

Part 5: Layout
In this part, you’ll learn how to use compositional devices such as The Golden Section, and grid systems to bring your designs together.

I have downloaded the sample and had a glance of it. It looks promising! Worth reading.

Eight Ways to Save Client’s Money

今日睇Blog,睇到一篇﹣ "Eight Ways to Save Your Client Money"
好奇一睇,佢列左8點去幫個客慳錢。原來我都做左幾點..做左,其實唔只可以幫到個客慳到錢,最緊要既係幫到你自已做野,慳返好多麻煩。

1. Provide a Detailed Project Scope
2. Meet the Client in Person
3. Keep the Design Phase Realistic
4. Build a Turn-Key System
5. Get Visual Assets Upfront
6. Get Content ASAP
7. Advise on Third-Party Services They Actually Need
8. Clarify Your Contacts and the Approvers


Read More : http://www.graphicpush.com/eight-ways-to-save-your-client-money

The Golden Ratio in Web Design

The Golden Ratio in Web Design

The Golden Ratio = 1.6180339887
The Golden Ratio, a mathematics constantIn mathematics , means if the ratio between the sum of two quantities and the larger one is the same as the ratio between the larger one and the smaller
For thousands of years artists, designers, architects, etc. have either intentionally or unintentionally used a common ratio in their work that is aesthetically pleasing.
It is really a strange and amazing number, everything works best, looks great with this number. Jarel Remick gave us a very good tutorial on how to use the golden ration in web design!

It is really a must-read tutorial for every web designer, 1.6180339887, really a very essential and quick way to produce nice design!

Online Marketing: Making the Web Work for You

整一個website只係一個website,一個blog就只係一個blog。
而點樣可以將個website, blog,幫你搵錢,就係Online Marketing。

以下付上一條片,係前排係Dubai既一個presentation, 由三個係攝影界的influential leaders講關於Blogging, Social Media。



以下就將收錄左三位既presentation的抄錄,共有四個部份,好多好多字,不過有好多野好值得參考。
Pt 1 - David Nightingale
Pt 2 - David Hobby (aka Strobist)
Pt 3 - Chase Jarvis
Pt 4 - Nightingale, Hobby, Javis, Q&A

User Focused Design

User Focused Design

乜野叫做works既design,就係做到個media要做既野,係商業上黎講,基本上有99%都係對顧客做既野,要個design work,最基本就係要比你既target customer知到你想做乜,你比樣野佢睇,佢睇完無發應,達唔到你想要既效果就係唔works啦。而係website design方面,世上有一千九百幾億個網站,佢地去到你個網站,至少都要知到呢講網站想講乜。所以其中一個令到Design Works 既重要因素就係要User Focused,從用家角度去出發。

以下有10個要點,很值得參考!

1. Clear and Locial Navigation
2. Clear Communication
3. Targeted, Focused Content
4. Style that Suits the Audience
5. Lack of Interference
6. Ease of Contact
7. Readability
8. Not Focused on the Website Owner’s Wants
9. Anticipation of User Issues/Questions
10. Accessibility

下次做website design果陣,可想想請十點,有百利而無一害aR!

20 signs you don’t want that web design project from Zeldman

Want a website design job?
做Design,有Job梗係好,不過千萬唔好亂接!~
Famous Web Designer, Zeldman就分享左20個徵兆,如果見到呢d野,請三思~~~~

---Below content from zeldman.com--

  • Client asks who designed your website.
  • Client shows you around the factory, introducing you to all his employees. Then, behind closed doors, tells you: “If you do a bad job with this website, I’m going to have to let these people go.”
  • Client takes six months to respond to your proposal, but doesn’t change his due date.
  • At beginning of get-acquainted meeting, client informs you that someone has just bought his company.
  • Client, who manufactures Russian nesting dolls, demands to know how many Russian nesting doll sites you have designed.
  • At meeting to which you have traveled at your own expense, client informs you that he doesn’t have a budget per se, but is open to “trading services.”
  • Client can’t articulate a single desired user goal. He also can’t articulate a business strategy, an online strategy, a reason for the site’s existence, or a goal or metric for improving the website. In spite of all that, client has designed his own heavily detailed wireframes.
  • As get-acquainted meeting is about to wrap, the guy at the end of the table, who has been quiet for an hour and 55 minutes, suddenly opens his mouth.
  • Leaning forward intensely, client tells you he knows his current site “sucks” and admits quite frankly that he doesn’t know what to do about it. He asks how you would approach such a problem. As you begin to speak, he starts flipping through messages on his Blackberry.
  • Client announces that he is a “vision guy,” and will not be involved in the “minutia” of designing the website. He announces that his employee, the client contact, will be “fully empowered” to approve each deliverable.
  • On the eve of delivery, the previously uninvolved “vision guy” sends drawings of his idea of what the web layout should look like. These drawings have nothing to do with the user research you conducted, nor with the approved recommendations, nor with the approved wireframes, nor with the approved final design, nor with the approved final additional page layouts, nor with the approved HTML templates that you are now integrating into the CMS.
  • Your favorite client, for whom you have done fine work in the past, gets a new boss.
  • The client wants web 2.0 features but cannot articulate a business strategy or user goal.
  • Shortly before you ship, the company fires your client. An overwhelmed assistant takes the delivery. The new site never launches. Two years later, a new person in your old client’s job emails you to invite you to redesign the site.
  • Client sends a 40-page RFP, including committee-approved flow diagrams created in Microsoft Art.
  • Client tells you he has conducted a usability study with his wife.
  • Client begins first meeting by making a big show of telling you that you are the expert. You are in charge, he says: he will defer to you in all things, because you understand the web and he does not. (Trust your uncle Jeffrey: this man will micromanage every hair on the project’s head.)
  • As approved, stripped-down “social networking web application” site is about to ship, a previously uninvolved marketing guy starts telling you, your client, and your client’s boss that the minimalist look “doesn’t knock me out.” A discussion of what the site’s 18-year-old users want, backed by research, does not dent the determination of the 52-year-old marketing guy to demand a rethink of the approved design to be more appealing to his aesthetic sensibility.
  • While back-end work is finishing, client rethinks the architecture.
  • Client wants the best. Once you tell him what the best costs, he asks if you can scale back. You craft a scaled-back proposal, but, without disclosing a budget or even hinting at what might be viable for him, the client asks if you can scale it down further. After you’ve put 40 hours into back-and-forth negotiation, client asks if you can’t design just the home page in Photoshop.
共勉之!

Free Google Search Engine Optimization Guide

Search Engine Optimization Guide

Search Engine Optimization (SEO), 已成為web designer的又一項新工作,Google同Yahoo既popularity,令到沒有SEO的網站,只成為億萬個其他網站中的其中一個,SEO就係要比Google同Yahoo知到你個網站講乜,亦等如Browsers係未click入去你個網站之前,知到你個網站係關於d乜。
對於好多香港既web designer,仍未知SEO係做乜,亦唔知點做,有d更唔為意佢既重要性..well,或者,呢個應該係marketing既野,不過現實係d客邊有禁多錢分開曬d野a,都係要你做埋ga la~~
呢個Free Google Serach Engine Optimization Starter Guide (by www.photoshopsupport.com) 應該幾Handy, 做web design既應該睇睇。

Photoshop tutorial: Removing people from the scene

Photoshop tutorial: Removing people from the scene

話我個blog有tutorial,終於,終於有第一個,係一個我覺得都幾勁既tutorial
映相,成日都機會有好多人係前面左住曬個景,而家用photoshop,好易,好快就可以整走曬d人,仲要個效果好好tim!

A very quick way to remove people from a scene. (tutorial from janck.com)